Nike Cricket ad in India
From Youth Curry:
The film starts with a typical Indian scene in what could be any Indian city – chakka jam! One enterprising boy slithers on to the roof of a bus. Another gets on to an adjacent bus and … they start playing cricket. The shot hits a hoarding and then a balcony. Another hero rescues the ball, jumps on to a truck and proceeds to display some speed bowling.
And well, a lot of other stuff happens. Little details which you’ll catch when you repeat view. Which I’m sure will be again and again and again.
Yes, this is all part of Nike’s Cricket World Cup push. The company recently became the official apparel sponsor for Team India. A five year contract for which the company paid BCCI Rs 196 crores. The company is targeting sales of $1 billion in India for the next five years – and for that it needs cricket in its arsenal.
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